Porsche and Kasing Lung Unite Iconic Art and Automotive Excellence at "Icons of Porsche 2025"

Porsche is set to captivate attendees at the "Icons of Porsche 2025" event in Dubai with a unique collaboration featuring artist Kasing Lung. The event will showcase a limited-edition art collectible and a striking art car, celebrating both the "The Monsters" series and significant Porsche anniversaries.

Key Takeaways

• A strictly limited "King Mon in Porsche 911 Targa" art collectible will be unveiled.

• An art car featuring a Labubu figure behind the wheel of a 911 Targa (Type 992) will be on display.

• The collaboration marks ten years of Kasing Lung's "The Monsters" and 60 years of the Porsche 911 Targa.

A Fusion Of Art And Engineering

The "Icons of Porsche" event in Dubai will host the debut of a highly exclusive art collectible: the "King Mon in Porsche 911 Targa." This detailed metal sculpture, standing just under 40 centimeters tall, is inspired by Kasing Lung's popular "The Monsters" character, "King Mon," known for his confident and courageous demeanor. The collectible is set to be released in 2026, with a production run limited to just 60 units worldwide, a number deliberately chosen to honor the 60th anniversary of the iconic Porsche 911 Targa.

Celebrating Milestones

This collaboration is a dual celebration, commemorating a decade of Kasing Lung's "The Monsters" franchise and the enduring legacy of the Porsche 911 Targa, which first appeared in 1965. The 911 Targa, with its distinctive wide roof bar, has long represented a perfect blend of open-air driving pleasure and coupe-like comfort and safety. Kasing Lung expressed his excitement about integrating his character into the iconic Porsche Targa, finding the reimagining process deeply inspiring.

"King Mon" Embodies Targa Spirit

According to Kasing Lung, "King Mon" embodies qualities such as a protective instinct and confident charisma, which he sees as aligning perfectly with the spirit of the 911 Targa. Deniz Keskin, Director of Brand Management and Partnerships at Porsche AG, highlighted the synergy between Kasing Lung's artistic approach and Porsche's brand values, noting how the collaboration underscores the increasing importance of creativity, cultural relevance, and emotional connection to the Porsche brand.

Art Car And Labubu's Debut

Beyond the collectible sculpture, the "Icons of Porsche" event will also feature a life-size Labubu figure taking the driver's seat in a specially designed art car. This art car is a 911 Targa (Type 992), adorned with a unique Labubu-inspired design created by Kasing Lung, reflecting the vibrant atmosphere of Dubai. The Labubu figure itself will be dressed in a custom Porsche T-shirt, adding another layer of visual interest to the exhibit.

About Kasing Lung And "The Monsters"

Kasing Lung, born in Hong Kong in 1972 and now based in Belgium, is the creator of the "The Monsters" children's book series, launched in 2015. His character Labubu has achieved significant global popularity through collectible plush toys and keychains often distributed in "Blind Boxes." Over 300 distinct Labubu figures have been released, varying in size and price, cementing their status as sought-after items among collectors worldwide.