Porsche Dominates IAA Mobility Munich with Iconic Crest and New 911 Turbo S

Porsche is making a significant statement at IAA Mobility in Munich, transforming Wittelsbacherplatz into an "Open Space" that celebrates its heritage and future. The centerpiece of their display is a monumental Porsche crest, symbolizing the brand's enduring legacy and forward-thinking spirit. This year's presence emphasizes the core of Porsche's identity, inviting visitors to experience the full spectrum of the marque's offerings.

Key Takeaways

• A giant Porsche crest, rendered in the signature Turbonite grey, serves as the focal point of the exhibition.

• The world premiere of the new 911 Turbo S is a major attraction.

• A diverse range of Porsche models, including electric vehicles and special editions, are on display.

• The event offers interactive experiences, family-friendly activities, and a commitment to charitable causes.

A Symbol of Heritage and Innovation

Ragnar Schulte, Head of Experiential Marketing at Porsche, highlighted the significance of the Porsche crest as the brand's most valuable asset, embodying its history, innovation, and pioneering spirit. The massive crest, leaning against a roof structure reminiscent of the Munich Olympic Stadium, acts as a tribute to the global Porsche community. This striking installation is set to be a recurring feature at future events.

Unveiling the Latest from Zuffenhausen

The IAA Mobility serves as the stage for the highly anticipated world premiere of the new 911 Turbo S. Alongside this flagship model, visitors can explore a limited-edition 911 Spirit 70 in Olive Neo, the all-electric Macan 4, a Taycan GTS, and a Cayenne E-Hybrid Black Edition, showcasing the breadth of Porsche's current lineup.

Bespoke Craftsmanship on Display

Porsche's Sonderwunsch (special requests) program is prominently featured, with a unique 911 GT3 featuring the Touring package taking center stage. This one-off creation, a collaboration between Porsche Luxembourg, Sonderwunsch experts, and artist Jacques Schneider, boasts an exceptionally elaborate paintwork design, marking a significant milestone in Porsche's customization capabilities.

An Engaging Experience for All

Spanning approximately 1,000 square meters, Porsche's Open Space is designed to foster a family-friendly atmosphere. The venue includes various kiosks, a carousel inspired by Munich's coat of arms, and a dedicated VDA Family Trail. Adding to the community spirit, Porsche is partnering with Viva con Agua, donating two euros for every liter of water dispensed from their stations to support clean water initiatives.

Robert Ader, CEO of Porsche Germany, emphasized the goal of creating a festival-like environment for all attendees, from loyal customers to new enthusiasts. The display effectively highlights the diversity of Porsche's product range, from high-performance sports cars to efficient electric vehicles and versatile SUVs.

Electrifying Encounters and Lifestyle Collections

Attendees have the opportunity to experience Porsche E-Performance firsthand through accompanied test drives of Taycan and Macan models. For the more active visitor, Porsche eBikes are also available for a test ride. Complementing the automotive showcase, Porsche Lifestyle presents an exclusive capsule collection created with artist Arthur Kar, available only at the IAA. Porsche Design will also be exhibiting its latest timepieces and the 911 Spirit 70 collection.

The Porsche brand stand is open to the public from September 9th to 13th, from 11:00 AM to 9:00 PM, and on September 14th from 10:00 AM to 5:00 PM.