Porsche Elevates Customization Experience in the Netherlands with New Exclusive Manufaktur Showroom

Porsche has significantly enhanced its bespoke vehicle customization services in the Netherlands with the inauguration of a new Porsche Exclusive Manufaktur showroom at the Porsche Centre Gelderland. This expansion aims to provide customers with an unparalleled experience in personalizing their sports cars, from unique paint colors to intricate interior details, particularly for limited-edition models and one-off projects.

Key Takeaways

• Porsche Centre Gelderland now features a dedicated Exclusive Manufaktur showroom.

• Customers can explore extensive customization options, including bespoke paint colors and interior finishes.

• The new facility utilizes an interactive configuration area with "inspiration models" and digital screens.

• This initiative underscores Porsche's commitment to individualization, with a high demand for its customization programs worldwide.

A New Era of Bespoke Porsche Ownership

The newly opened showroom, designed according to the "Destination Porsche" retail concept, integrates sales, service, and brand experience. It offers customers enhanced expertise and a dedicated space to explore the vast possibilities of Porsche Exclusive Manufaktur. The showroom boasts an impressive collection of material samples, including leather and color swatches, allowing customers to collaborate with specialist advisors to design every aspect of their vehicle. An interactive screen serves as a central tool for visualizing and configuring their dream Porsche.

Global Demand for Personalization

Alexander Fabig, Vice President for Individualisation and Classic at Porsche, highlighted the enduring success of the Exclusive Manufaktur program, noting that nearly every Porsche produced incorporates at least one custom option. "From Exclusive Manufaktur options and Paint to Sample, to limited-edition series such as the 911 Spirit 70, this programme is a cornerstone of our product strategy and is in high demand worldwide," Fabig stated. The expansion in the Netherlands makes these extensive customization options more accessible to local customers.

A Milestone for Porsche Centre Gelderland

The opening event, held on September 30, 2025, was a collaborative effort between Porsche Centre Gelderland, Porsche AG, and the Dutch importer Pon Porsche Import. Mark Wegh, Managing Director of Porsche Centre Gelderland, expressed his enthusiasm: "This is a very special milestone for us and we are looking forward to making the purchase of a Porsche an even more exclusive experience for our customers." The centre has a long-standing relationship with Porsche, having opened almost 20 years ago and housing the world's first Porsche Classic Centre ten years ago.

The Scope of Porsche Exclusive Manufaktur

Porsche Exclusive Manufaktur is a cornerstone of Porsche's product offering, with 98 percent of 911 customers globally opting for at least one customization option. The program covers a wide array of choices for new vehicles, encompassing both interior and exterior elements, lifestyle packages, and the creation of limited series and market editions. The online configurator already features over 1,000 Exclusive Manufaktur options across all model series, complemented by the "Paint to Sample" program offering more than 190 additional exterior colors. For those seeking enhanced performance, Manthey Racing performance kits are also available.