Porsche Ignites Singapore with Future Experience Center Reveal and Heritage Revival

Porsche recently unveiled the finalized concept for its highly anticipated Porsche Experience Centre (PEC) Singapore, set to open in 2027. The reveal coincided with F1 week and featured a "Raceborn" activation across the island, celebrating the brand's deep motorsport roots and iconic "Renndienst" legacy.

Key Takeaways

• Final design concepts for the Porsche Experience Centre (PEC) Singapore were revealed.

• The "Raceborn" activation celebrated Porsche's motorsport heritage.

• A classic "Renndienst" van toured Singapore, distributing limited-edition publications.

• The PEC Singapore will feature world-first driving experiences and community spaces.

A Glimpse into the Future: PEC Singapore

The "Raceborn" publication offered the first look at the final concept images for PEC Singapore. The design boasts bold new elements, including a podium event plaza for community gatherings and a world-first "drive-through track experience." This unique feature will see drivers blast through the PEC building before merging onto an accelerating curve and the main straight.

The renders also showcase an array of thrilling track components designed to test driving prowess. These include a technical double "S-curve," a dynamic handling area for emergency vehicle control, a low-friction handling track, a drift circle for mastering understeer and oversteer, and a banked corner capable of generating up to 1.4 lateral Gs.

Reviving the Renndienst Legacy

Porsche's rich motorsport history, dating back to its first class victory at the 24 Hours of Le Mans in 1951, was brought to life through the "Raceborn" activation. A Volkswagen T1 "Kombi" van, adorned in the classic Porsche "Renndienst" or "Race Service" livery, traversed Singapore.

Historically, these "Renndienst" vans were integral to Porsche's racing efforts, accompanying race cars to circuits and iconic road races. They carried essential tools, spare parts, and equipment, becoming a familiar sight in European race paddocks. This tradition was reimagined for Singapore, with the van distributing a limited-edition "Raceborn" publication to the public.

"Raceborn" Publication and Island-Wide Activation

The "Raceborn" publication delves into Porsche's storied motorsport past, highlighting legendary Le Mans liveries and the transfer of racing innovations to road-going vehicles. It also features regional racing personalities from Asia Pacific and the motorsport origins of Porsche's current model lineup. The publication was exclusively available at Porsche Studio Singapore and Porsche at Jewel during F1 week.

The "Renndienst" van made several stops across the city, including Guoco Midtown in the CBD, Orchard Road in front of Ion Orchard, and a special "Cars & Kopi" event at Dempsey Hill, engaging enthusiasts throughout the F1 season.

A Milestone for Porsche in the Region

Marc Beil, Senior Manager Porsche Experience at Porsche Asia Pacific, expressed immense pride, stating, "PEC Singapore will mark a milestone for Porsche in the region and set new benchmarks with many unique and world-first features for all its visitors." Yannick Ott, Director of Marketing at Porsche Asia Pacific, added, "It is set to be where Porsche’s motorsport DNA meets unique driving experiences and vibrant community celebration."

The PEC Singapore is slated to open in 2027, promising to be a significant hub for Porsche enthusiasts in the region, blending motorsport heritage with unparalleled driving experiences.