Porsche Latin America Marks 25 Years of Growth and Passion

Porsche Latin America is celebrating a significant milestone, marking 25 years of fostering passion, innovation, and substantial growth within the region. This anniversary coincides with a period of record-breaking sales, underscoring the brand's strong connection with enthusiasts across Mexico, Argentina, and the Caribbean islands.

Key Takeaways

• Porsche Latin America celebrates its 25th anniversary.

• The region has experienced record sales in 2024 and continued momentum into 2025.

• SUVs like the Cayenne and Macan are the best-selling models.

• Significant investments are being made in new dealership concepts.

• Community engagement and social commitment remain key priorities.

Record Growth Fueled by Demand

Porsche Latin America (PLA) has successfully connected enthusiasts with their dream cars for a quarter of a century through its network of 16 independent importers across 20 markets. The past year has been particularly successful, with Porsche Centres in the region delivering a record 4,507 cars in 2024, a 31% increase year-over-year. This strong performance has continued into 2025, with 4,105 deliveries in the first nine months, marking a 22% rise compared to the same period in 2024.

The Cayenne continues to lead sales, appealing to diverse customer needs, with SUVs like the Macan following closely. The iconic 911 also shows positive momentum, with a 19% growth in the first nine months of 2025, boosted by the introduction of the T-Hybrid system.

Strategic Expansion and Customer Experience

Tobias Eninger, President and CEO of Porsche Latin America, highlighted the collective effort behind this success, stating, "Latin America has transformed into a key growth driver within Porsche's global operations." A comprehensive growth strategy, developed in collaboration with importers, focuses on market development, customer experience, and network transformation. This includes multi-million-dollar investments in new corporate architecture and the "Destination Porsche" concept. Dealerships in Mexico City, Buenos Aires, Bogotá, Santiago, and Lima have undergone renovations or new constructions, with further upgrades planned across other markets.

Community Engagement and Social Impact

Beyond sales, PLA is dedicated to creating exceptional experiences for owners and fans. The brand's deep connection to the region is exemplified by its involvement in the La Carrera Panamericana. The flourishing Porsche community now includes 15 official Porsche Clubs, with events like the Porsche World Road Show offering hands-on driving experiences. Social commitment is also a cornerstone, with a long-standing collaboration with TECHO resulting in over 815 homes built for underprivileged families across 18 countries between 2011 and 2024.

Celebrating with Unique Creations

The 25th-anniversary celebrations will culminate with the "Icons of Latin America" project, a special collection of cars customized through Porsche's Sonderwunsch program. Each unique model will reflect the distinct identities, vibrant colors, and rich cultural traditions of different Latin American countries, with the first car set to debut later this year. Porsche remains committed to the region, focusing on continued market development and exciting customer experiences.