Porsche's Motorsport Heritage Ignites Tokyo's Car Culture at FAT International x Peaches Event

Last weekend, Shibuya's Peaches. Japan Garage became a vibrant hub where Porsche's rich motorsport legacy collided with Tokyo's dynamic car culture. The pop-up event, a collaboration between FAT International and Porsche, celebrated the fusion of racing heritage and contemporary design, drawing enthusiasts and creatives from across the globe.

Key Takeaways

• A unique Porsche 911 GT3 with exclusive FAT livery was unveiled, inspired by the 1994 Le Mans victory.

• A limited "FAT x Peaches Capsule Collection" was launched.

• A "FAT Mankei Export Drive" road trip and "Cars & Coffee" event preceded the main festivities.

• The event highlighted FAT International's mission to make motorsport more accessible.

The FAT x Peaches Capsule Collection

The event's centerpiece was the striking reveal of a Porsche 911 (992.2) GT3 equipped with the Weissach package, adorned in an exclusive FAT livery. This design pays homage to the legendary 1994 Le Mans victory of the Porsche 962, incorporating typographic elements, logos, and custom graphics. Complementing the car's unveiling was a limited-edition "FAT x Peaches Capsule Collection," offering attendees a tangible piece of this unique collaboration.

A Journey Through Hakone and Fuji

Festivities kicked off with the "FAT Mankei Export Drive," a curated road trip for Porsche and Peaches enthusiasts. The convoy journeyed from Tokyo along the iconic Hakone Turnpike, concluding with an exclusive "Cars & Coffee" gathering at the summit. Further enhancing the experience, the event coincided with the WEC 6 Hours of Fuji, where the worlds of motorsport, design, and community converged. Attendees enjoyed hot laps and meet-and-greets with drivers, fostering connections between the international motorsport elite and Japan's local car culture.

FAT International: More Than Just Racing

FAT International, originally a European logistics company that used motorsports sponsorship to promote its express delivery service, has been revitalized under the vision of Ferdinand "Ferdi" Porsche. Nearly three decades after the historic Le Mans win, Ferdi Porsche revived the FATurbo Express Racing Team with Proton Competition to compete in the FIA World Endurance Championship with the Porsche 963 Hypercar. This event in Japan served not only to celebrate their WEC entry but also to underscore the power of collaborative efforts.

Ferdi Porsche stated, "With FAT International, we want to build bridges—between tradition and innovation, between motorsport and lifestyle, between cultures. Racing is an inherent part of our brand’s DNA, but our mission goes further: to change motorsports forever by making it more accessible, starting from the bottom – with the FAT Karting League, a revolution in the world of karting."

The Future of Car Culture in Tokyo

FAT International is evolving into a platform that connects global car culture with creativity, design, and community. Ferdi Porsche added, "Tokyo is the perfect place for this: here, passion, vision and community come together to create something truly unique." The pop-up event at Peaches. Japan Garage stood as a testament to the future of car culture, characterized by partnership, diversity, and a shared passion for automobiles.