Porsche Unveils All-Electric Cayenne in Dual Debut: Digital Premiere Followed by Dubai Live Reveal

Porsche is set to electrify its lineup further with the upcoming world premiere of the all-electric Cayenne. The groundbreaking SUV will first be unveiled digitally on November 19, 2025, at 3:00 PM CET, with a subsequent live reveal at the "Icons of Porsche" festival in Dubai on November 22-23. This marks a significant step for the Cayenne, which has been a cornerstone of Porsche's success since its 2002 debut, blending performance with everyday practicality.

Key Takeaways

• Dual Premiere Strategy: The Cayenne Electric will be introduced first online, followed by a physical unveiling at a major brand event.

• Electromobility Focus: This launch signifies Porsche's continued commitment to expanding its electric vehicle portfolio.

• Enhanced Capabilities: The new model promises superior driving dynamics, long-distance comfort, off-road prowess, and advanced digital connectivity.

A New Era for the Cayenne

More than two decades ago, Porsche successfully translated its sports car DNA into the SUV segment with the Cayenne. The upcoming Cayenne Electric is poised to usher in a new chapter for this iconic model. Built on Porsche's latest electric vehicle architecture, the new SUV is engineered to set new benchmarks in performance, charging speed, comfort, and digital integration. It will complement the existing range of combustion engine and plug-in hybrid variants, offering customers a wider choice.

Global Unveiling and Fan Engagement

The digital world premiere will be accessible via the Porsche Newsroom, the official Porsche YouTube channel, and LinkedIn, ensuring a broad audience can witness the unveiling. Following the online debut, the Cayenne Electric will make its public debut at the fifth "Icons of Porsche" festival in Dubai. This prestigious event, which attracted approximately 28,000 enthusiasts last year, provides a fitting backdrop for the live reveal of Porsche's latest innovation in one of the brand's key markets.

Commitment to Electromobility

The launch of the Cayenne Electric is part of the Volkswagen Group's broader "Enter Electric!“ campaign, highlighting a cross-brand commitment to electromobility. Porsche continues to invest heavily in sustainable mobility solutions, with the Cayenne Electric representing a significant advancement in its electric vehicle strategy.