Porsche Unveils New Istanbul Studio, Showcasing Electric Cayenne

Porsche has officially opened its latest Studio concept in the vibrant heart of Istanbul, Turkey. This new space, a collaboration between Porsche Central and Eastern Europe and Doğuş Otomotiv, aims to blend the brand's renowned design and luxury philosophy with the city's rich cultural tapestry. The Studio serves as a modern hub for enthusiasts to experience Porsche vehicles, explore customization, and connect with the brand.

Key Takeaways

• Porsche Studio Istanbul is the 28th Studio globally and the second in Central and Eastern Europe.

• The Studio emphasizes interaction, community, and lifestyle, moving beyond traditional showrooms.

• It features dedicated areas for vehicle configuration, a lifestyle boutique, and a café.

• The new all-electric Porsche Cayenne Electric made its debut in Turkey at the Studio's opening.

A New Hub for Porsche Enthusiasts

The Porsche Studio Istanbul, located in the Etiler district, spans 680 square meters across two levels. It is designed to be more than just a place to view cars; it's envisioned as a community space where brand enthusiasts can gather, explore personalization options through Porsche Exclusive Manufaktur, and interact with Porsche consultants. The design incorporates local influences, reflecting Istanbul's unique character.

City-Centered Brand Experience

This new Studio is part of Porsche AG's global strategy to create urban retail spaces that integrate design, technology, and community engagement. Michael Kirsch, CEO of Porsche Central and Eastern Europe, highlighted Istanbul's "creative energy and entrepreneurial spirit" as ideal for the Studio concept, which aims to transform car purchasing into a lifestyle experience. He also noted Turkey's strategic importance for regional growth.

An Immersive Environment

The Studio boasts modern architecture, experience areas, and digital touchpoints. Visitors can configure their ideal Porsche in dedicated technological areas and then discuss their choices with sales consultants in private meeting spaces. The ground floor houses a Porsche Lifestyle Boutique offering branded merchandise and a Porsche Café and lounge area. This café serves premium Italian coffee from La Marzocco, alongside authentic Turkish coffee and local pastries, further integrating the brand with the local culture.

Debut of the Electric Cayenne

A significant highlight of the opening event was the first presentation in Turkey of the new, fully electric Porsche Cayenne Electric. This unveiling positions the Istanbul Studio as a crucial point of contact for showcasing Porsche's latest electric models and its future product direction in the Turkish market.