Porsche AG Embraces New Leadership with Executive Board Changes

Porsche AG is undergoing a significant generational shift in its Executive Board, with key appointments set to take effect in August 2025. Vera Schalwig and Joachim Scharnagl will step into pivotal roles, marking a new chapter for the iconic automotive brand.

Key Takeaways

• Vera Schalwig will lead Human Resources and Social Affairs, succeeding Andreas Haffner.

• Joachim Scharnagl will take over the Procurement division from Barbara Frenkel.

• Dr. Michael Steiner will become Deputy Chairman of the Executive Board.

• The changes reflect Porsche's commitment to internal talent development and strategic continuity.

New Appointments

On August 19, 2025, Vera Schalwig, currently the head of Human Resources at Porsche’s Stuttgart headquarters, will replace Andreas Haffner, who has been with the company for over 30 years. Schalwig's experience in human resources is expected to enhance Porsche's focus on maintaining its unique corporate culture and employer attractiveness.

Joachim Scharnagl, aged 49, will assume the role of Head of Procurement, taking over from Barbara Frenkel, who has been instrumental in navigating supply chain challenges during her tenure. Scharnagl's previous role involved overseeing procurement for new vehicle projects, positioning him well to lead this critical division.

Leadership Transition

Dr. Michael Steiner, who has served as the Board Member for Research and Development since 2016, will also take on the role of Deputy Chairman of the Executive Board starting July 1, 2025. This dual role is expected to leverage his extensive experience in product development to further Porsche's strategic goals.

Acknowledging Contributions

Dr. Wolfgang Porsche, Chairman of the Supervisory Board, expressed gratitude towards the outgoing members, Haffner and Frenkel, for their significant contributions to the company. Haffner has been pivotal in shaping Porsche’s transformation and enhancing its reputation as an attractive employer. Meanwhile, Frenkel, the first woman on the Executive Board, has made notable strides in strengthening supply chain resilience and promoting sustainability.

Future Outlook

The appointments of Schalwig and Scharnagl are seen as a strategic move to ensure continuity and leverage internal expertise as Porsche navigates the evolving automotive landscape. Dr. Oliver Blume, Chairman of the Executive Board, emphasized the importance of these changes in advancing Porsche’s future product portfolio and maintaining its competitive edge.

As Porsche continues to invest in its future, these leadership changes are expected to play a crucial role in driving innovation and sustainability within the company, aligning with its long-term vision of excellence in the automotive industry.