Porsche Electrifies Formula E: New Name, New Partners as Championship Reign Continues

Porsche is embarking on a new era in Formula E, rebranding its factory team to "Porsche Formula E Team" and welcoming TDK Corporation as a new on-car partner. This strategic shift follows a dominant season where the team secured all three world championship titles. While TAG Heuer steps back as the title sponsor, they remain a key timing partner, underscoring a successful six-season collaboration.

Key Takeaways

• Porsche's Formula E factory team is now officially the "Porsche Formula E Team.

• TDK Corporation joins as a new on-car partner.

• TAG Heuer transitions from title sponsor to a continued timing partner.

• Eight existing partners, including Mobil 1, LOCTITE, PUMA, NetApp, and Cato Networks, will continue their support.

• ANSYS has been replaced by Synopsys in the partner lineup.

A New Chapter Begins

The TAG Heuer Porsche Formula E Team, having achieved the unprecedented feat of winning all three world championship titles in the all-electric racing series, is set to write a new chapter under the banner of the "Porsche Formula E Team." This rebranding signifies a continued commitment to the pinnacle of electric motorsport. While TAG Heuer's role as title sponsor concludes after six successful seasons, their partnership evolves, with the Swiss watchmaker remaining as a crucial timing partner. This transition highlights a shared passion for motorsport and technical innovation that has defined their collaboration.

Enduring Partnerships and New Alliances

Porsche's success in Formula E has been built on strong partnerships, and this remains a core element of their strategy. Alongside TAG Heuer, a robust group of existing partners will continue to lend their support. These include Mobil 1, LOCTITE, PUMA, NetApp, and Cato Networks. Notably, ANSYS has been succeeded by Synopsys in the team's technical partnerships. The most significant new addition is the Japanese company TDK Corporation, which joins as a new on-car partner, bringing its expertise in electronic components and systems to further enhance the team's technological capabilities.

A Legacy of Success and Future Ambitions

Since its debut in 2019, the TAG Heuer Porsche Formula E Team has been a formidable force, amassing 13 race victories en route to its championship triumphs. This journey has been instrumental in Porsche's broader electrification strategy. The partnership with TAG Heuer, a brand with a predominantly mechanical heritage, proved a unique synergy in the highly digital world of Formula E. As Porsche Formula E Team prepares for its seventh season, it will field the highly efficient Porsche 99X Electric GEN3 Evo with the Andretti Formula E customer team, while the Cupra Kiro team will utilize the previous generation GEN3 technology. These endeavors continue to provide invaluable insights for Porsche's production sports car development.