Porsche Launches 'Start-up Your Dream' Initiative to Foster Global Innovation

Porsche has unveiled its new 'Start-up Your Dream' initiative, a global program dedicated to supporting fledgling companies with groundbreaking innovations. The initiative focuses on startups aiming to improve living and working conditions, particularly in the Global South, and those addressing critical issues like climate change, integration, and education.

Key Takeaways

• Porsche's 'Start-up Your Dream' initiative supports innovative startups worldwide.

• The program prioritizes ventures focused on improving living conditions, climate action, integration, and education.

• Atera Water is the first company to benefit from this new initiative.

• The program offers a comprehensive support package including training, mentoring, and financial aid.

Empowering Innovation for a Better World

The 'Start-up Your Dream' initiative embodies Porsche's commitment to societal responsibility, extending its legacy of fulfilling dreams from sports cars to empowering entrepreneurs. Dr. Oliver Blume, Chairman of the Executive Board at Porsche AG, stated, "With ‘Start-up Your Dream’, we are aiming to increase the market opportunities of newer companies who want to use their innovations to improve people’s lives. We want to strengthen their pioneering spirit and connect them with experts who will support them in building their company in this particularly challenging phase."

Atera Water: The Inaugural Beneficiary

The first company to receive support under this initiative is Atera Water, a startup founded in 2021. Co-developed with Nanyang Technological University (NTU), Atera Water is developing advanced, sustainable, and economically viable water treatment technologies. Their innovative filtration system is designed to provide access to clean water in regions facing scarcity or severe pollution, with an initial focus on Southeast Asia.

Comprehensive Support for Founders

Founders Tai Kee and Dr. Adrian Yeo of Atera Water visited Porsche's headquarters in Zuffenhausen to present their business model to the Executive Board and engage with the company's Sustainability Council. The 'Start-up Your Dream' program provides a multi-faceted support system, including:

• Training Modules: Extensive training to enhance company development.

• Mentoring: Guidance from experienced professionals.

• Networking: Targeted relationship-building within relevant industries.

• Educational Programs: Participation in entrepreneurship programs at institutions like the University of Cambridge and intensive training weeks in Singapore.

• Financial Support: Funding provided based on program outcomes.

Strategic Partnerships

To ensure the initiative's success, Porsche has partnered with Plug and Play, a leading innovation platform and venture capital fund headquartered in Silicon Valley with a presence in Stuttgart. Plug and Play specializes in supporting tech startups, connecting them with a vast network to foster growth and new opportunities.

Porsche's Commitment to Society

'Start-up Your Dream' is a flagship project under Porsche's 'Partner to Society' strategy, which focuses on sustainability through various initiatives, donations, and CSR activities. The company aims to contribute to environmental preservation, improve working and living conditions, and strengthen social cohesion globally, aligning with its motto 'Creating Chances' to empower individuals and help them realize their dreams.