Porsche Welcomes New Head of Design, Tobias Sühlmann, as Michael Mauer Transitions

Porsche has announced a significant change in its design leadership, appointing Tobias Sühlmann as the new Head of Design. Sühlmann will take over from Michael Mauer, who has steered Porsche's design language for many years. This transition marks a new chapter for the iconic sports car manufacturer's aesthetic direction.

Key Takeaways

• Tobias Sühlmann is the new Head of Design at Porsche.

• He succeeds Michael Mauer, who held the position for an extended period.

• The appointment signifies a new era for Porsche's design philosophy.

A New Vision for Porsche Design

Tobias Sühlmann brings his extensive experience and unique perspective to the role of Head of Design at Porsche. His appointment signals a continuation of Porsche's commitment to innovative and timeless design, while also potentially introducing fresh ideas to the brand's iconic styling. The company expressed confidence in Sühlmann's ability to lead the design team into the future.

Michael Mauer's Legacy

Michael Mauer has been instrumental in shaping the design of Porsche vehicles during his tenure. He is credited with maintaining and evolving the brand's distinctive aesthetic, ensuring that each new model resonates with Porsche's heritage while embracing modern automotive trends. His contributions have been vital to the brand's global appeal and success.

The Transition Process

The handover from Michael Mauer to Tobias Sühlmann is expected to be a smooth process, leveraging the expertise and vision of both designers. Porsche aims to ensure continuity in its design excellence while embracing the innovative spirit that Sühlmann is expected to bring. This strategic move underscores Porsche's dedication to staying at the forefront of automotive design.